Congratulations, you’ve found the perfect project management candidate. This person has the right type of experience, a skillset that matches exactly what you’re looking for and values that align with your company culture.
So what’s the catch?
They’re not actively looking for a job.
Passive job seekers aren’t necessarily looking for a job, but with the right engagement methods, they may be the missing link to your recruiting success.
So, what can you do to engage passive job seekers more effectively? Here are some tips to get you started.
Make Contact First
Once you’ve identified the perfect candidate, it’s a no-brainer that you’re going to want to reach out. Just keep in mind there’s a right way and a wrong way to do so.
First, make sure your message is personalized for each candidate. Spend time getting to know who they are and what their experience entails. This type of personalization will make the recipient feel they aren’t just someone you’re randomly reaching out to, but someone you genuinely have an interest in.
You can spend hours crafting the perfect message, but does it provide any relevance to the person you’re sending it to? How can they build a career with your company? Why are you the next best step for them to take? Remember, the message you are sending should be about them, not you.
Tailor Your Brand for More Appeal
Job seekers are going to have access to a lot of information online about your company, and most are will check out your organization before they even bother to respond to your message. How can you showcase your company brand to passive project management candidates?
Most people are looking to build a career, and want to be employed somewhere that provides growth opportunities. If your company has long-time employees who have worked their way up over time, show potential candidates how your company helped build the careers of those who have rewarded your company with their loyalty.
Passive job seekers won’t be willing to take the leap and leave their current role unless they are confident they will love working with you. With this in mind, showcasing your company culture is something to explore. Share photos of your current employees interacting and having fun on the job and at work events. Give job seekers an insider’s perspective as to why your company is so enjoyable to work for.
Most people trust their peers more than they trust businesses. Try providing an incentive for current employees to share company-branded content on their social media pages. This shows passive job seekers your current team members are passionate about where they work, and could lead to referrals finding your business through your current employees.
Proactive Recruitment Helps You Find the Best Project Managers
Passive job seekers may be a better fit for specific recruitment needs within your company, and more so than anyone who may be actively looking. At PMO Partners, we understand finding the right project management professionals requires a personalized approach. Contact us today to learn more about how we can put you in touch with these types of candidates.